Serious Entrepreneur: Digital Marketing
Ankhi-Krol Law (www.ankhikrollaw.com) features various successful entrepreneurs in its series "Serious Entrepreneur."
For a chance to be featured, please contact firstname.lastname@example.org
Petia Bradshaw of The Stylista Group
Industry: Digital Marketing
The Stylista Group provides digital marketing and strategy services for lifestyle and luxury brands.
How long has your business been in existence?
What made you decide to start your own business?
I was downsized for the second time in my career at the end of 2008 and decided that it was time to begin creating my own destiny.
What is the biggest challenge for a small business owner in your industry?
Differentiation - to say that the digital marketing space is saturated is an understatement.
What sets you apart from your competition?
We approach digital marketing in a manner very similar to traditional marketing. All of our engagements begin with an in-depth discovery process that focuses on strategy as opposed to tactics.
Who’s your target clientele?
Fashion, beauty, retail, restaurants, boutique hotels, luxury furniture, specialty products, select non-profits.
Why is your service(s) necessary/important in your industry?
Digital marketing has forever changed the way that customers make purchasing decisions within the industries that we focus on. This is the age of the "digital influencer" and the conversations that are happening among customers online can literally make or break a business. It has become imperative for brands to tell their stories, but most importantly, to have those stories be reinforced by their customers.
In which area(s) do professionals in your industry need most legal help?
Business organization structure, Intellectual Property - copyright & trademarks.
What is your advice for others in your industry who are in need of legal help?
Due diligence - ask for recommendations from similar professionals who have had positive experiences with an attorney or law firm.
What are the top 3 qualities which you think are most important in the selection of a lawyer?
Knowledge and proven track record in specific industry; accessibility; ability to articulate issues in simple terms.
A fun fact about you:
I was a Chemistry/Pharmacy major for two years.
Your contact information:
Your overall professional experience with Ankhi-Krol Law.
Shahrina, the owner of Ankhi-Krol Law, is credible and passionate at what she does, and will always be highly recommended by me.
About Ankhi-Krol Law
Ankhi-Krol Law is a boutique law firm located in the heart of Midtown, New York City. The firm takes pride in working with ALL types of businesses in the areas of:
Niche focus in the following industries: Fashion, Art, Pets
Shahrina Ankhi-Krol is the founder of Ankhi-Krol Law. She started the law firm with the goal of providing accessible and transparent legal representation to small business owners after noticing that small business owners are often uninformed or ill-informed of the law. As a result, they either attempt to solve legal problems on their own or do nothing at all. Both courses of action are dangerous as “un-doing” a legal mistake – either through misfeasance or nonfeasance – costs more money and time than would have been spent if the business owners obtained legal counsel from the start. Ms. Ankhi-Krol not only provides legal representation, but also provides business counseling to her clients in order to identify and address small problems before they become unmanageable.
Shahrina Ankhi-Krol, Esq.
Admitted in: NY, NJ, EDNY, SDNY
Small Business & Intellectual Property Lawyer
112 W. 34 Street, 18th Floor
New York, NY 10120
Phone: (212) 729-6153
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