Serious Entrepreneur: Personal Trainer
Ankhi-Krol Law (www.ankhikrollaw.com) features various successful entrepreneurs in its series "Serious Entrepreneur."
For a chance to be featured, please contact firstname.lastname@example.org
Joe Gonzalez, Owner of Mejor Strength
Joe Gonzalez is the owner of Mejor Strength. He is a Personal Trainer focusing exclusively on postural issues and movement dysfunction. In the words of Joe, "if you want to lose weight or get ready for a trip to Bali, look elsewhere. If you have shoulder, hip, low back, or knee issues - I'm your guy."
How long has your business been in existence?
10 years total; 6 years fully independent.
Why did you start your own business?
I knew there was a need for my particular services and skill-set. Whereas most trainers just take you through a workout, my entire focus was on imparting skills. Give a person a fish versus teaching him/her how to fish. Later, as I narrowed down my niche, I realized that many people simply weren’t getting the help they so desperately needed. I decided to help my clients close the gap between where they are and where they want to be.
If this is not your first career, why did you switch?
My first career was in the clothing industry. Although we did fairly well and I enjoyed being in a customer-facing role for the company, I had no passion for the work. I wasn’t intellectually stimulated and never felt truly challenged.
What was/is your biggest challenge?
Being a trailblazer in my industry. Sometimes I go against the grain of what everyone “knows” and expects with regards to form and behavior. As an example, when I tell people to stop stretching their hamstrings, everyone looks at me like I have a 3rd head!
What sets you apart from your competition?
Most practitioners only care about strengthening muscles or “proper form.” They don’t even consider HOW movement patterns are created in the brain. If you only focus on the exercise, but not how the person is processing the experience, long-term improvement is just a pipe dream. My sessions are more akin to movement “troubleshooting” as opposed to a workout.
Who’s your target clientele?
C-Suite executives, senior managers in technology, entrepreneurs; pretty much anyone who values an active lifestyle but has something keeping them from returning to it. An example: you threw out your back picking up your kid and you went to physical therapy for it. The “pain” is gone, but you don’t feel safe returning to the gym or going for a run. You are super conscious of everything you do. This is an ideal situation for me to address.
What is your advice for other small business owners?
Learn to speak the language of people who do NOT have your particular skill set. Be able to talk about your business to anyone, even kids. When you speak, people should be clear about what you do. It’s not THEIR job to figure out what you do.
What’s the best and worst thing about being an entrepreneur?
Best thing: You are wholly responsible for your success.
Worst thing: You are wholly responsible for your success.
A fun fact about you...
I am a pretty good salsa dancer and I have performed at various events throughout NYC.
What is your favorite quote?
"Your pain is the breaking of the shell that encloses your understanding." - Khalil Gibran
Where do you see yourself and your business in the next 5 years?
I will be starting the NPAP program to become a licensed psychoanalyst so that I can officially bridge the gap between mental health and movement dysfunction.
What type of legal help does your industry usually need?
Once people leave corporate gyms (Equinox, Crunch, etc...) they need to start thinking about protecting their brand and intellectual property, especially if they ever wish to scale their business through books and/or online courses. They also need help with writing contracts since this is something the gym takes care of for you.
What’s your advice for others in your industry who are in need of legal help?
Get help in drawing up contracts for large ticket offers. Also speak to someone regarding the language you should be using, depending on your niche. We sometimes throw words around a lot because they’re commonly used, but never think about the ramifications of our language. The sooner you get help, the faster you’ll be able to tackle roadblocks along the way.
Why is that service(s) necessary/important in your industry?
In order to protect yourself. Trainers just don’t think about these sort of things at all. Many don’t have a good business sense. I’ve observed how simply posting content for social media can land you in some decent trouble with larger entities. These were fairly well-known gyms and physical therapy practices that were caught in a hotbed of conflict.
Advice for others who are just starting their business in your field.
1. Learn to grow beyond your comfort zone.
2. Speak with physical therapists, chiropractors, and doctors, if only to recognize when something falls outside of your scope.
3. Work with a psychoanalyst because odds are there are traumas you have yet to heal from.
4. You cannot help others work past issues you have not yet dealt with.
5. Learn to ask better questions.
What was your overall professional experience with Ankhi-Krol Law?
Although I have yet to retain her services, I noticed early on that Shahrina is incredibly perceptive. She feels at home working with creatives and is your best bet if your industry colors outside the lines. Also, her follow-up game is impeccable.
...why, thanks, Joe!
Admitted in: NY, NJ, EDNY, SDNY
Small Business & Intellectual Property Lawyer
54 W. 40 Street
New York, NY 10018
Phone: (212) 729-6153
Ankhi-Krol Law is a boutique law firm located in the heart of Midtown, New York City. The firm takes pride in working with ALL types of businesses in the areas of:
Business Law; Contract Law; Trademark Law; and Copyright Law
Niche focus in the following industries: Fashion, Creatives, Pet Industry
Shahrina Ankhi-Krol is the founder of Ankhi-Krol Law.
She started the law firm with the goal of providing accessible and transparent legal representation to small business owners after noticing that small business owners are often uninformed or ill-informed of the law. As a result, they either attempt to solve legal problems on their own or do nothing at all. Both courses of action are dangerous as “un-doing” a legal mistake – either through misfeasance or non-feasance – costs more money and time than would have been spent if the business owners obtained legal counsel from the start. Ms. Ankhi-Krol not only provides legal representation, but also provides business counseling to her clients in order to identify and address small problems before they become unmanageable.
Over the last few years, Shahrina Ankhi-Krol developed MeetPreneur® (MeetPreneur.com), a ground-breaking location-based business networking app, to make business networking more welcoming, accessible, and efficient for everyone. MeetPreneur® connects entrepreneurs from all industries, anywhere, anytime – around the corner, at a business conference, at an airport…you get the idea! MeetPreneur® eliminates the pains of traditional business networking by providing meaningful, convenient, and inexpensive opportunities to network based on each user’s availability and location. With exciting features such as map-based viewing of nearby entrepreneurs, daily inspirational quotes, direct messaging, direct booking, special offers, and instant alerts for potential business, to name just a few, MeetPreneur® is quickly changing the way entrepreneurs network for business. MeetPreneur® is free to download and is currently available for download on Google Play (Android) and the App Store (iOS).
Shahrina has been elected a Rising Star Super Lawyer SIX (6) YEARS IN A ROW. It's a recognition given to no more than 2.5% of attorneys in each state, each year.